---
title: "SSO: Introducing Single Sign-On (SSO) In Bloom Growth"
description: Learn about the SSO in Bloom Growth
---

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# SSO: Introducing Single Sign-On (SSO) In Bloom Growth

---

Single Sign-On (SSO) lets you access Bloom Growth using your existing credentials from an identity provider — no separate username or password required. To log in, select **Login with Google** or **Login with Microsoft** on the login screen. If you are already authenticated in your Google or Microsoft account, the system will sign you in automatically. 

 

SSO functionality continues to be developed and improved. Check back regularly for updates to available features and capabilities. 

**What is Single Sign-On (SSO)?**  
Single Sign-On (SSO) is a user authentication process that allows individuals to access multiple applications and systems with a single set of login credentials. Instead of remembering various usernames and passwords for each application, SSO offers a unified login experience.

**What are the benefits of single sign-on (SSO) with Bloom Growth?**

**1. Simplified Access:**

SSO simplifies the login process by enabling users to access Bloom Growth with their existing credentials from an identity provider like Google Workspace or Microsoft.

**2. Enhanced User Experience:**

With SSO, you experience a seamless transition from your identity provider to Bloom Growth without repetitive logins, improving overall usability and workflow continuity.

**3. Efficiency and Productivity:**

A streamlined login process saves time and reduces the complexity of managing multiple passwords, allowing you to focus on meaningful work and maintain consistent productivity.

### Important!

#### The email associated with your Bloom Growth account MUST match your Identity provider.

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